Course

E-commerce marketing strategies and increasing sales

With the rapid growth of the e-commerce sector, it has become imperative to develop effective digital marketing strategies to boost sales and increase customer base. This course aims to enable participants to apply the latest digital marketing techniques to achieve success and sustainability in online stores.

The course will cover the foundations of building effective marketing strategies, including market and competitor analysis, target audience selection, and product pricing strategies. Search engine optimization (SEO) will be addressed to boost store rankings and increase traffic, as well as pay-per-click (PPC) advertising via Google Ads and social media.

The course will also cover email marketing strategies, user experience (UX/UI) optimization, and marketing automation to increase conversion rates. It will also explore how to create engaging content and generate engagement across social media, as well as analyze data using Google Analytics to improve performance and make smart decisions.

The course targets e-commerce owners, digital marketers, and marketing managers, providing them with modern tools and techniques to help promote their brand, attract more customers, and achieve sustainable sales growth.

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Course information

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