Course

Improving user experience to achieve marketing goals

User Experience Improvement Course to Achieve Marketing Goals

Improving user experience (UX) has become a key factor in the success of digital marketing campaigns, as user experience directly impacts conversion rates, brand loyalty, and the achievement of marketing goals. This course aims to enable participants to develop effective UX strategies to improve the performance of websites and digital applications.

The course will cover the fundamentals of user experience (UX) and interface design (UI), as well as user behavior analysis, A/B testing, and conversion rate optimization (CRO). User experience analytics tools such as Google Analytics, Hotjar, and Crazy Egg will also be reviewed to understand how visitors interact with content and make data-driven marketing decisions.

Focus will also be placed on designing effective landing pages, optimizing site speed, and seamless navigation strategies to increase user retention and reduce bounce rates.

This course is designed for digital marketers, UX and interface designers, and digital product managers who seek to enhance customer experience and achieve better marketing results through UX improvement.

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