Course
Key Account Management Strategies
Key Account Management Strategies Course
The Key Account Management Strategies course is a specialized training program that aims to provide participants with the knowledge and skills necessary to effectively manage relationships with key accounts, contributing to sustainable growth and increased revenue. The course focuses on strategies for developing long-term relationships with key clients by offering customized solutions that precisely meet their needs.
Participants will learn how to identify key accounts that represent the greatest growth opportunity and develop proactive strategies for managing these accounts. Best practices in major account management, such as strategic planning, advanced negotiation, and customer behavior analysis, will be reviewed to create value-added offerings.
The course includes analyzing customer needs and providing innovative solutions that help strengthen business partnerships. It will also address methods for improving customer experience by using tools such as customer relationship management (CRM) systems and analytical data to increase visibility and provide customized solutions.
The course will also cover negotiation strategies with large accounts, understanding how to close deals in a way that ensures the best interests of both parties, as well as managing conflict and working to resolve any challenges that may arise during the collaboration.
The ultimate goal of the course is to enable participants to develop sustainable relationships with key accounts and increase revenue through well-thought-out strategies that contribute to achieving business objectives and commercial excellence. The course is aimed at key account managers, sales consultants, and executives involved in strategic planning and expansion of major accounts.
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