Course

Analyzing website performance with Google Analytics

Google Analytics is an essential tool for understanding website performance and analyzing visitor engagement, helping businesses and marketers make data-driven decisions. This course aims to provide participants with the knowledge and skills needed to effectively use Google Analytics to analyze website visits, traffic sources, and user behavior.

The course will cover the basics of Google Analytics 4 (GA4), including account setup, event configuration, and basic report analysis. Key performance metrics such as bounce rate, session duration, and user flow will also be covered, as well as goal and conversion tracking techniques to measure the effectiveness of marketing campaigns.

Participants will be trained to analyze traffic sources (organic, paid, referral, social), understand how to evaluate digital marketing strategies through performance data, and learn how to use Google Tag Manager to effectively integrate analytics with other tools such as Google Ads and Search Console.

The course aims to enable digital marketers, webmasters, and business owners to improve their website performance and increase return on investment (ROI) by using advanced analytics to make more accurate and targeted decisions.

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Course information

Self-learning program, you can start learning now

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